South Side Story 2025: Woodpecker Brings a Refreshing Twist to Delhi’s Cultural Carnival
Delhi was transformed into a slice of South India on August 30–31, 2025, as Red FM’s flagship festival—South Side Story—took over the KD Jadhav Wrestling Stadium. From electrifying music and classical dance to traditional feasts and vibrant art showcases, it was a two-day celebration of South India’s heritage. And at the heart of this unforgettable experience […]
The Award-Winning TSE of Odisha – Mr. Prakash from Balasore Depot
Congratulations to Prakash, the award-winning TSE of Odisha from Balasore Depot, for his outstanding contributions for Quarter one and well-deserved recognition. In the realm of outstanding achievement and dedication, Mr Prakash Odisha shines as a beacon of excellence. Recently recognized as one of the award winners, Prakash’s commitment and exceptional performance have set him apart […]
Celebrating the Spirit of Ganpati
At the SOM corporate office, the air was filled with devotion and festivity as employees came together to celebrate the sacred festival of Ganpati Pooja for 11 days from 7th Sep 2024. As a tradition, throughout the celebration the SOM office was adorned with colorful decorations, fragrant flowers, and the melodious sounds of bhajans and […]
Grand Debut of Woodpecker in Karnataka
We are elated to announce the official launch of Woodpecker in Karnataka, marking a significant milestone in SOM’s journey of innovation. On 13th September, our leadership team unveiled this exciting new product in Bengaluru, accompanied by a captivating live performance and a dynamic presence of key influencers from the region. Woodpecker Beer is not just […]
Message from the Chairman
Heart to Heart Dear SOM Family, I am delighted to share that SOM Group had a remarkable first quarter, For Q1 FY25, SDBL reported a total income of Rs. 513.7 crores, marking an impressive growth of 33 percent, as compared to Rs. 386.6 crores in Q1 FY24. This success is a testament to our collective […]
ET Covering Story of SOM – Narrated by COO Mr. Diwakaran Suryanarayana
Recently, Mr. Diwakaran Suryanarayana, the COO of SOM Group, discussed the company’s journey towards new heights in the alcohol-beverage industry with the prestigious Economic Times. He emphasized the group’s three decades of expertise in establishing and operating beer businesses in central India successfully. The SOM Group’s latest expansion, supported by manufacturing, aims to enhance its […]
Power cool featured in the Times of India
Exciting news! Power Cool has been featured in the Times of India as one of the top 7 strong beers with their perfect food pairings for International Beer Day 2024! This recognition underscores Power Cool’s commitment to quality and bold flavors, making it a go-to option for beer enthusiasts everywhere. Cheers to great taste and […]
Power Cool: Karnataka’s Second Most Popular Beer
Power Cool, a popular beer from SOM’s collection, offers a uniquely satisfying drinking experience due to its meticulously chosen ingredients. This brew features German hops, premium Indian malt, and a harmonious mix of grainy and fruity flavors, culminating in a subtle bitter finish. Despite its affordability, Power Cool has swiftly garnered favor among consumers for […]
SOM’s Impressive Q1 FY25 financial results
SOM Distilleries and Breweries Ltd. has announced its financial results for the first quarter of the 2024-25 fiscal. The company has demonstrated strong performance across key financial metrics, reflecting its resilient business model and strategic initiatives. For Q1 FY25, SOM Distilleries and Breweries Ltd. reported a total income of Rs. 513.7 crores, marking an impressive […]
Celebrating Independence Day at SOM: A Nationwide Tribute
On the auspicious occasion of India’s 78th Independence Day, on August 15, 2024, SOM Group united in patriotic fervor to commemorate this significant day at all our offices and four production units across India. The spirit of freedom and unity resonated through the halls of SOM as employees and staff came together to pay tribute […]
