Power Cool, a popular beer from SOM’s collection, offers a uniquely satisfying drinking experience due to its meticulously chosen ingredients. This brew features German hops, premium Indian malt, and a harmonious mix of grainy and fruity flavors, culminating in a subtle bitter finish. Despite its affordability, Power Cool has swiftly garnered favor among consumers for its resemblance to more expensive brews.
Within a brief period of 2-3 years, Power Cool Beer has achieved notable success, surpassing an annual consumption of 8 million cases. The packaging of Power Cool is crafted with versatility and brand visibility in mind. Available in 650 ml bottles, 500 ml cans, 330 ml bottles, and 330 ml cans, each variant is clearly labeled to highlight the beer’s potency and quality ingredients, facilitating an effortless choice for consumers.
Power Cool, widely beloved for its affordability, is predominantly found in South India, Rajasthan, and Central India. Particularly noteworthy is its remarkable success in Karnataka, where it has secured the position as the second most popular and best-selling beer in the region.
